dig dis! is an established music distribution service provider based in Germany, serving an international B2B customer base of over 5,000 companies. The company offers comprehensive digital distribution solutions for labels and artists, enabling the efficient delivery of music to global platforms.

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The Challenge

dig dis!’s existing IT infrastructure was built on an outdated Filemaker environment that could no longer meet the growing business demands. This led to inefficient customer service processes and increased security risks. Additionally, there was a critical dependency on a long-term external service provider who acted as the primary knowledge holder and had been solely responsible for system development for many years. A modernization was necessary to ensure the company’s scalability, security, and long-term competitiveness.

The Solution

In close collaboration with dig dis!, we executed a strategic digital migration of the core software. The key steps included:

Transparent Communication: Clearly defining the need for technological change and involving all stakeholders.
Gradual Migration While Maintaining Operations: Ensuring uninterrupted daily business operations through parallel system use and data synchronization.
Implementation of Modern Cloud Technology: Introducing a scalable and flexible cloud architecture as a foundation for future growth.
Software Redesign: Redesigning the software architecture, user interface, and underlying processes to optimize user experience.
Independence from Single-Person Solutions: Building a modular system with comprehensive documentation and automated testing to minimize dependencies.

The Result

The successful migration led to significant improvements:

Optimized System Availability: 99.99% uptime with virtually no downtime.
Increased Efficiency: 70% reduction in customer service workload.
Competitive Advantage: Expansion from a niche provider to a technology-leading music distribution service.
Enhanced Customer Retention: The churn rate decreased by 63%.
Improved User Experience: Optimized usability across mobile and desktop devices.

The modernization of the music distribution platform enabled dig dis! to sustainably optimize operational processes, significantly increase efficiency, and strengthen its competitive position. Through seamless migration while maintaining operations, strategic and operational benefits were realized, ensuring the long-term stability and scalability of the company.